The need of telling stories led me to choose the film career.​ However, when I graduated from college, I did not find any job in the chilean film industry, so that is why my career took a different path. But despite of being 10 years working in the video industry, my "inner filmmaker" always has been within me.

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In fact, I conceive every personal and client projects as if I were making a theatrical film, by using the widescreen aspect ratio most of the times, as well as choosing carefully the background music and opting for an editing pace that is neither too fast nor too slow, in order to bring up stories that move away from the aesthetics of TV and advertising.